72SOLD is a real estate firm with lots of reviews that specializes in selling homes within eight days or less by employing an aggressive marketing strategy to instill a sense of urgency in potential buyers. However, 72SOLD can’t actually guarantee a fast sale or a higher sale price, and its marketing strategy may not be a good fit for every home and local market.
How 72SOLD Works
72SOLD employs a unique strategy to draw in potential buyers. One of their tactics includes creating limited viewing windows, which can create a sense of urgency among buyers. This approach often leads to competitive bidding, potentially increasing the final sale price of the home. The company charges a fee based on a percentage of the final selling price. While these costs can be substantial, 72SOLD argues that the speed and convenience of their service justify the expense. They provide extensive support throughout the negotiation process, which many sellers find valuable.
Pros and Cons of Using 72SOLD
Pros:
- Some customers sell in 2 weeks or less
- Hassle-free process for homes in good condition
- Some of its realtors work hard for their clients
Cons:
- You’ll close in 60+ days
- No commission savings
- No guaranteed sale for distressed homes
- Inconsistent agent quality, selling timelines, and sale prices
How 72SOLD’s Marketing Strategy Compares to Traditional Real Estate Agents
72SOLD employs a unique marketing approach that aims to sell homes quickly, often within 8 days or less. This strategy differs from the traditional real estate agent’s approach in several key ways:
Limited Showings
Instead of open houses and multiple showings over an extended period, 72SOLD typically schedules a single 90-minute showing window on a weekend. This creates a sense of urgency and competition among buyers.
Aggressive Pricing
72SOLD agents determine the listing price based on their own analysis, not necessarily what the seller wants. The goal is to offer aggressive prices to attract multiple offers quickly.
Compressed Timeline
The entire marketing and sale process is compressed into a very short timeframe, often just 8 days or less. This is much faster than the typical 30-60-day timeline of a traditional sale.
Potential Downsides
While 72SOLD’s strategy can lead to a quick sale, it may not maximize the final sale price. Limiting showings means fewer potential buyers see the home. And the compressed timeline could mean missing out on buyers who may have paid more with more time.
Consistency Concerns
Reviews suggest 72SOLD’s agent quality and results are inconsistent. Some sellers report excellent service and a fast sale above the asking price, while others complain of poor communication and unfulfilled promises. 72SOLD’s marketing prioritizes speed over the traditional real estate agent’s approach of maximizing exposure and sale price. The compressed timeline and limited showings can lead to a quick sale, but may not be the best strategy for every home and seller.
72SOLD Reviews and Ratings
72SOLD has an average customer rating of 4.9/5 across 2,284 reviews. However, our analysis found that nearly half of 72SOLD Google reviews come from realtors using its program, not actual clients who have sold properties. Customers commonly reported that 72SOLD didn’t communicate, didn’t deliver on promises, and used pushy sales tactics.
Alternatives to 72SOLD
If you need a guaranteed quick sale, a top cash buyer company may be a better option. And if you’d rather list with an agent, you may want a realtor that offers lower commission rates and a more personalized marketing strategy.
In conclusion, while 72SOLD and it’s reviews may be an attractive option for some sellers, it’s crucial to weigh the potential benefits against the drawbacks and consider alternative options that better suit your needs and preferences.